Projects

1) Business Research, Analytics, and Insight for Industry Leaders

Through my position as a Business Research Analyst at One Page Thinking, I conducted in-depth secondary research and analysis on Fortune 500 companies by utilizing 10-K filings, financial statements, industry reports, and competitive analysis. Through this process, I gathered and condensed complex business and financial information into clear, concise visual diagrams and strategic insights, supporting internal understanding and decision-making.

Companies & Industries Analyzed Include:

  • Bank of America (Left)

  • Northwestern Mutual

  • Insurance Industry

  • Chemicals Industry

2) Scaling Nonprofit Engagement: A 500% Growth in Online Community

As a Senior Consultant for EPIC Intentions, I spearheaded the development of a comprehensive social media strategy for "I Will Survive," a nonprofit organization, now with over 10,000 Instagram followers. By designing a scalable content management framework, I drove a 500% increase in online engagement across multiple platforms including LinkedIn, Instagram, and Facebook. Through consistent client collaboration, I identified key pain points and crafted targeted social media campaigns that enhanced brand visibility, strengthened community engagement, and amplified the nonprofit's mission.

3) Revolutionizing Food Decisions with Grumbl: A Swipe-Based App

Tired of the endless 'What should we eat?' debate? Grumbl is a swipe-based app that makes choosing your next meal fast, fun, and frustration-free. As a founding member, I played a pivotal role in shaping the app's development by conducting customer interviews, gathering key insights to inform design decisions, and defining the essential features users needed most. My contributions helped transform Grumbl from a simple idea into an interactive, user-friendly experience that makes meal planning a breeze."

4) Creative Campaigns for Community Engagement

As Manager of Taal Tadka, Georgia Tech's premier South Asian a cappella group, I lead the team in fostering musical excellence, operational efficiency, and brand growth. My role involves overseeing rehearsals, managing team logistics, and driving strategic initiatives to strengthen team cohesion and performance. A significant part of my role is dedicated to marketing — from crafting compelling social media campaigns to promoting live performances and growing the group’s visibility on campus and beyond. By blending creative strategy with operational leadership, I ensure Taal Tadka continues to captivate audiences and cultivate a vibrant, engaged community.

5) Visual Content Manager & Writer for Georgia Tech's Technique

As a contributor and Lead Photo Editor for Georgia Tech's Technique newspaper, I combine storytelling and visual strategy to create compelling, high-impact content. In addition to writing articles that highlight campus events, culture, and technology, I oversee a team of contributing photographers. My role involves assigning photo projects, providing creative direction, and ensuring all visual content aligns with the publication's storytelling and brand standards. By blending journalism with visual curation, I help Technique deliver engaging, immersive stories that capture the essence of Georgia Tech's vibrant community